THE EFFECT OF TAX PAYER EDUCATION ON REVENUE COLLECTION IN KENYA, A CASE OF KENYA REVENUE AUTHORITY, LAIKIPIA STATION

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dc.contributor.authorCHRISTINE, MWANGI
dc.date.accessioned2022-09-20T13:37:33Z
dc.date.available2022-09-20T13:37:33Z
dc.date.issued2022-09-01
dc.descriptionTax Administrationen_US
dc.description.abstractThe aim of this study is to investigate the effect of tax payer education on revenue collection strategy in KRA and was be guided by the following specific research objectives: to establish the extent to which staff training influences revenue collection, determine whether stakeholder sensitization program influence revenue collection and to evaluate the influence of social media on revenue collection strategy in KRA. The study adopted a descriptive research design. The target population was 100 KRA staff. The study used primary data to collect through closed structured questionnaires to meet the objectives of the study. A pre test on a different sample was carried out to give a Cronbach’s alpha greater than 0.7 for all the variables as a rule of thumb. Data analysis was used by use of descriptive statistics and inferential statistics using Standard statistical techniques including Pearson correlation coefficient and regression analysis was employed in the analysis. All the analysis was doneusing the statistical package for social sciences (SPSS Version.24). Analysis of variance (ANOVA) was used to establish if there is a statistical significance between the observed and expected values with the Pearson Chi square giving the degree significance of the relations, hence establishing the hypotheses. In multivariate analysis, multiple regression analysis models were used to determine the type of the relationship that existed between independent and dependent variables. The study found that there exists a relationship between staff training, stakeholder sensitization program, and media education and revenue collection strategies in KRA. Therefore, study concludes that staff training, stakeholder sensitization program, and media education are statistically significant and they therefore influence revenue collection strategy in KRA. The study recommends that there is need for more training on the reforms and modernization at KRA and should be offered so as to improve on the skills, knowledge and professional capacity of the employees. This was to improve service delivery in terms of clearance and increased revenue; KRA should also focus on maintaining a good corporate image to ensure that its training programs are perceived in good light by the tax- paying public; KRA should strive to facilitate participation by all sectors and categories of taxpayers. There is also need to conduct a study on the challenges facing tax payer education and sensitization in Kenyaen_US
dc.identifier.urihttps://ikesra.kra.go.ke/xmlui/handle/123456789/2313
dc.language.isoenen_US
dc.publisherKESRA/JKUAT - Unpublished research projecten_US
dc.subjectTAX PAYER EDUCATIONen_US
dc.titleTHE EFFECT OF TAX PAYER EDUCATION ON REVENUE COLLECTION IN KENYA, A CASE OF KENYA REVENUE AUTHORITY, LAIKIPIA STATIONen_US
dc.typeThesisen_US

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